Social Media Marketing & Communications in Indonesia

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26 - 27 September 2012 | InterContinental Jakarta MidPlaza, Jakarta  Save US$300 if you register and pay before 15 Aug 2012!  Can you translate “Likes” & “Re-tweets” into tangible business benefits? Do you know how to engage your audience with share-worthy content on social, mobile and offline channels? Are you able to monitor online chatter and mitigate negative comments before it becomes a trending #fail? Can you convert popularity into profitability aligned with business objectives?  This 2-day event aims to empower you with a holistic skill-set to incorporate social with traditional media to deliver a cohesive brand promise that maximises ROI. Bringing together truly social speakers who translate buzz into measurable outcomes, you will discover how brands like Microsoft, Telkomsel, Mindtalk, Ultra Milk of Ultra Jaya, BCA Xpresi of BCA and more develop a multi-platform communications strategy that creates positive brand experiences for both online and offline audiences. Learn how to turn followers into influencers with successful content management. Master the skills of managing potential crises online with analyses of what people talk about on your site, what they click on and how long they stay.   Learn Best Practices & Pitfalls to Avoid with Insights from: Also featuring case studies of Ultra Milk of Ultra Jaya, BCA Xpresi of BCA& from the Auto, Parenting, Beauty and FMCG industries Includes special sessions: Walkthrough Workshop on Measurement & Monitoring: How to translate popularity into profitability Case Scenarios on Crisis Management: Damage control and crisis response strategies Programme Highlights: Social Media in Indonesia Effectiveness of social media efforts across big vs small cities in Indonesia Operationalising Social Media Setting the foundation for social media marketing efforts that achieve business goals Content Management Conveying consistent & share-worthy brand messages across multiple social platforms Integration Why and how social media, mobile & traditional media can be reconciled Measurement & Monitoring Linking metrics of traditional & social media with business objectives Managing the Social Media Mix Generation maximum buzz with minimal budget on social media Monetising Social Media Achieving high impact outcomes with low-cost digital strategies Social Brand Experience Harnessing the power of social media to deliver a cohesive brand promise Brand Reputation Management Responding to negative comments & avoiding common mistakes on social media Crisis Management Creating effective crises-response strategies that leverage social media

Click here for detailed programme & fee. Register online here. Additional 10% discount for groups of 3 or more! For conference enquiries,please contact: Ms Elaine Dang T: (65) 6592 7366 F: (65) 6338 6702 elaine@conferences.com.sg For sponsorship, exhibition and partnership opportunities, please contact: Ms Karen Soh T: (65) 6592 7362 F: (65) 6338 6702 karen@conferences.com.sg

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